The show's success has also sparked conversations about the evolving Indian entertainment industry, with a growing focus on digital content. Aishwarya Rai's production company aims to create engaging and thought-provoking content that caters to the diverse tastes of Indian audiences.
In recent years, Aishwarya Rai has ventured into digital entertainment with her production company, Aishwarya Rai Productions. One of her notable projects is the web series "Tape," a psychological thriller that premiered on the popular streaming platform, Amazon Prime Video, in 2021. The show's success has also sparked conversations about
Aishwarya Rai's foray into digital entertainment with "Tape" has been widely covered by popular media outlets. The series has been featured in various entertainment publications, including Bollywood Hungama, Film Companion, and The Quint. Amazon Prime Video