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Grewal, D., Gwinner, K. P., Monroe, K. B., & Krishnan, R. (2003). The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Journal of Marketing, 67(2), 46-59.

Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson Education. badoinkvr 22 02 08 alyx star five star service top

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