var separator = '-'; $( ".phone" ).text( function( i, DATA ) { DATA .replace( /[^\d]/g, '' ) .replace( /(\d{3})(\d{3})(\d{3})/, '$1' + separator + '$2' + separator + '$3' ); return DATA; });

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I'll assume you want a thorough, specific analysis of the phrase "rkprime 24 12 21 luna star mega fan wins a ride exclusive" — treating it as either a search-term/SEO string, a headline, or content metadata. Below I analyze likely meanings, structure, intent, audience, optimization opportunities, and recommended actions.